Showing posts with label Belei Skincare. Show all posts
Showing posts with label Belei Skincare. Show all posts

Friday, September 6, 2019

Beauty for All: Five Rule-Breaker Indie Brands Helping To Redefine the Beauty Industry

I love discovering new indie beauty brands and this year has seen so many hit the market with everything from comprehensive skincare collections to new makeup formulations.  The new launches on my radar take a stand, whether it is their inclusivity of all skin types and colors, to those that are eco-conscious, to brands that don’t break the budget while delivering amazing results. These brands stand up against traditional beauty companies by creating judgement-free zones that have no hard fast rules about what constitutes “beauty”.  They are ageless, inclusive of all skin tones, and have a great range of colors, formulas and treatments like their traditional counterparts.  Spend what you want to spend, look like you want to look.  You define you, and on your own terms. Exactly how it should be:

FLORENCE BY MILLS:  Hollywood darling Millie Bobby Brown created her own beauty line after spending countless hours in makeup chairs working with the top artists in the business.  Her number one focus was to create a brand that promoted a positive image of beauty that was for everyone, defying typical standards and was simple and fun to use.  Gen-Z-focused, the clean beauty line is free of parabens, sulfates and dyes, and is not tested on animals or containing any animal by-products.  The good stuff: vitamins, antioxidants, and botanicals means it has a lot of what your skin needs and none of what it doesn’t, wrapped up in feel-good/look good products. 

BELEI:  With a name that combines “beauty” and “believe”, Amazon’s first exclusive skincare line comprises 12 products that are formulated for all skin types to address fine lines, acne, dark spots, dullness, and dehydration, with retinal, vitamin C serum, hyaluronic acid, charcoal masks, micellar water cleansers, and an effective acne treatment. Without the overhead of large-scale marketing and advertising, Belei relies on product reviews and the reviews are positive.  The good stuff:  no parabens, suflates, phthalates, or fragrance, and not tested on animals.  Bonus: every product is under $40.00 US.    

HAUS LABORATORIES:  It is official:  the queen of transformation Lady Gaga has created a makeup collection that is truly universal.  No matter how you identify, Gaga knows firsthand the power of transformation, which compelled her to develop a brand that was inclusive, theatrical, defiant, and exciting, to help people to become their own creation, their own superhero, to design their look for the world to see them as they want to be seen.  The good stuff: pigment rich, precise formulations are a makeup-lover’s playground.

CARMINDY BEAUTY:  Celeb makeup artist Carmindy created her line after ten years starring on TLC’s “What Not To Wear”, and working for such magazines as Elle, Marie Claire, Essence, and Glamour.  Her goal was to instill confidence with an anxiety-free, simplified beauty system that would create a glowing complexion enhanced by ultra-flattering makeup shades for women of all ages, colors, and skin types.  The good stuff:  her Carmindizing Skin System and 5 Minute Face System are easy to use and guarantee a gorgeous look in no time flat, at a reasonable price. Sold exclusively on QVC.

CUPID & PSYCHE BEAUTY:  Animal lover and environmentalist Tracy Toler-Phillips is a fashion photographer on a mission.  Her goal was to create a beauty line that was eco-conscious while packing a pigment punch of red-carpet-ready colors.  Her lipstick line is bee-friendly, cruelty-free, vegan-friendly, and formulated with organic oils, shea butter, coconut, grape seed, avocado and jojoba oils.  The good stuff:  a percentage of all sales is donated to non-profits saving bees and wildlife.  

Indie brands that represent the true faces of the world, who consider the consequences of what we put on our skin, who care about the impact of beauty products and packaging on the environment, who simplify beauty while enhancing it, are brands I can get behind.  

                                                             XOXO Shelley

#newindiebeautybrands #beautybrandstowatch #newbeautybrands #indiebeautylaunches #florencebymills #hauslabs #carmindybeauty #beleiskincare #cupidandpsychybeauty #ShelleyGoodstein