Pantone’s Color of the Year 2018 - “Ultra Violet”

Pantone’s Color of the Year for 2018 is a vivid purple named “Ultra Violet”, a shade that is already making waves in fashion, beauty, home decor, design, and advertising.  Long a favorite of both boys and girls everywhere, millennials and their buying power have influenced this selection, seeing a return of a color that they adored as kids, and a deeper take on the rose pink that has been so predominant in the last few years.  

Prepare to see Ultra Violet everywhere from makeup shades, to fashion, to home decor and beyond, as this enticing shade becomes an Instagram favorite.  Varying in intensity from pale washes to highly pigmented deeper tones, this flattering color transitions from season to season.  

Less sweet that the pale rose pink that has become ubiquitous and synonymous with all things style-related, Ultra Violet is sophisticated and grown up, with more depth and intensity.  The pastel tones of years past became identifiable with millennials by it’s popularity on Instagram and other social media platforms, but wasn’t the first choice of anyone who wouldn’t wear pastel shades, nor desired a pink-toned decor in their home or office.  

Adding Ultra Violet to your makeup or wardrobe can be as easy as incorporating the color with eyeshadow or liner, a silk tank top, handbag or clutch, or wearing amethyst jewelry.  The shade is one of my personal favorites for being flattering yet edgy at the same time.  Something for everyone from girly-girls, to urban fashionistas.

                                                                 XOXO Shelley   

#Pantone’s Color of the Year 2018 #Pantone’s Ultra Violet #Fashion’s newest color #new beauty colors of 2018 #Ultra Violet makeup #Ultra Violet fashion #Pantone #facethis.blogspot.com #Shelley Goodstein

Jumpstart your Modeling Career: the steps you need to do now to make 2018 your best year ever

There is no better time than the new year to kick start your modeling career and to take things up a notch, making 2018 your breakout year. It can be hard to get back into the swing of things and even know what you should be doing to elevate yourself and your career after the holidays, so I have compiled a list to help you hit the ground running:

Reach out to all your agencies in an email, or drop in if they are local to you.  Send them all your new images in hi-res so they can update your online portfolio.  Express your commitment to your career, your desire to travel to different markets, and your ambitions.  Ask them to help you reach out and see what other markets and agents would be good for you.  Make sure they have all your current sizes, updated digitals or polaroids, test shots, tear sheets, contact info, and all the tools they need to help you succeed.  

Commit to working out and actually do it.  It is good for your body, your health, your modeling prospects, your mind, and your stress levels.

Get a hair trim to maintain your hair in good condition for work, or consider a new haircut to change your image, but always ask the agency first. Start doing regular facials at home to maintain a good complexion, so you will always be ready for shoots.

Eat well, drink less alcohol and don’t smoke - your career depends on it.  You must maintain a good weight with healthy eating to be strong and able to actually do the job, and alcohol and smoking destroys your skin and makes you look old and haggard. 

Commit to increasing your social media presence.  Set a schedule for posting, follow industry pros such as top and emerging photographers, hair and makeup artists, magazines, editors, stylists, brands, designers, and other models. “Like” and comment regularly.  Do Instagram “stories”.  Always follow your agency guidelines when posting.

If you are trying to find an agent or get scouted, do updated research to identify the best agents, agencies, and scouts, and follow their submissions guidelines to the letter. 

A new year requires a new commitment if you want to take your career to new heights.  Put some energy into it and you will see results.  Put it out there into the universe and ask for help to make your dreams come true.  Be smart about it and treat it like a business and watch your career take off.  Good luck in 2018!

                                                                XOXO Shelley

All photos Kaia Gerber

#newyearsresolutions #modelingcareer #jumpstartyourmodelingcareer #businessofmodeling #modeling #newfaces #getintomodeling #getscouted #facethis.blogspot.com #ShelleyGoodstein

Holiday Warm Weather Escape - Be Beauty-Ready for the Beach

The snow is falling, the holiday stress is starting to wear a bit thin, and thoughts naturally run to warm weather getaways filled with stress-free days on a remote beach.  Peeling off the layers and donning a swimsuit requires a bit of preparation to arrive glowing and and ready for the sun and sand. 

Start with exfoliation to brush off winter body skin, using a scrub that leaves behind smooth skin hydrated: try Herbivore Coco Rose Coconut Oil Body Polish.  Follow up with a glow-inducing body treatment:  Kopari Coconut Body Glow.  Finish up with a self-tanner that is simple to apply and creates a sun-kissed look:  try Vita Liberata Body Blur Instant HD Skin Finish.  

Prep your face and neck by using a mask that brightens as it gently exfoliates: try Glam Glow FlashMud Brightening Treatment.  Create a golden glow without sun damage with Clarins Radiance-Plus Golden Glow Booster. Don’t forget to pack your sunscreen. As you already know, using self-tanner does not protect you from the sun.  

Easy hair is one of the perks of vacation beauty, and that means no fussy or tricky hairstyles when heading to the beach.  Follow up with a leave-in conditioner that controls frizz and hydrates at the same time: try IGK Mistress Hydrating Hair Balm.

Being beauty-ready before the plane even takes off means you can head straight to the beach upon landing knowing you look like you have been there a week already, rather than someone desperately escaping frigid temperatures with dry skin and a stressed out complexion.  Happy travels!  

                                   **All products available at Sephora 

                                                                XOXO Shelley

#vacationbeauty #winterescape #beachboundbeauty #selftanner #wintervacationbeauty #facethis.blogspot.com #ShelleyGoodstein