Showing posts with label new models. Show all posts
Showing posts with label new models. Show all posts

Sunday, September 18, 2016

Quirky Beauty - The New Faces of Modeling

We are so used to the blank stares on the lengthy line of fashion’s runways as the model clones parade by without any hint of individuality or even the slightest suggestion of sensuality or femininity.  To be honest, it has not in any way been the fault of the models, but rather demanded by designers and brands to keep the focus on the fashion rather than the models.  This has been the trend for over a decade and just like fashion, trends ebb and flow, and finally the pendulum is swinging in the opposite direction, to the “cult of personality” which gave rise to the supermodels in its first round in the early nineties.  And we couldn’t welcome it more.  

Runway models before that era were called mannequins for good reason: they were not meant to be distinct in any way, but to be thin, elegant, and basically a walking dress form.  This trend was repeated in the early part of this century as a counterpoint to the supermodels who became oftentimes as relevant and influential as the designers and brands themselves.  The models were so indistinct that celebrities took over many of the magazine fashion editorials, covers, and campaigns.  Agencies have been full of these seemingly interchangeable models that were so void of any individuality that these women could never have built a career standing out from the pack.  The rise of social media and “influence” is having such an enormous impact on the industry as a whole that the model-clone trend is crashing and disappearing.  Brands now hire models based on their social media influence and personal style, and the only way she can build a huge personal following is by embracing her uniqueness and being a larger-than-life personality. 

Scouts hunt far and wide for different, often un-definable beauty, looks that break with  traditional ideas of beauty, and sometimes models without any seemingly normal perception of “beauty” at all, but who rank high on the influence scale.  Agents and scouts are actively encouraging models to be more than just a clotheshorse, as it broadens their appeal and social influence if they have other skills, talents and abilities.  Acting, singing, music, athletics, surfing, dj-ing, cooking, blogging, designing, dancing, being genetically or ethnically ambiguous, all add to a model’s potential for wide appeal.  Just like club kids, indie actors and musicians inspired designers like Marc Jacobs in the early nineties, doing something while modeling on the side is a valid part of a model’s personal brand-building, which is essential in a successful career.  What was in the past a distraction is now considered an asset.  Not only does it open the doors of the fashion world to a more inclusive, exciting, creative section of the population, it is infinitely more appealing to a wider audience as it reflects the world around us, and not some other-worldly ideal. 

Everyone now cultivates their own brand on their social media, creating their visual identity, defining what fashion means to them, and its place in their lives.  Quirky models who are unique, ethnically ambiguous, extremely tall, or not so tall at all, are racking up mileage on fashion runways and in campaigns.  Dreads, afros, super wide-set eyes, large noses, androgynous, gap-toothed, and long-faced models are having an impact, and allowing us to look at fashion from another perspective, not only on the runway but in editorials and campaigns as well.  

We always think that fashion sets the trends and is a step ahead of the curve in its edicts and dictates, but now the industry is being influenced.  Just like the rest of us. 

#models and social media #quirky models  #quirky beauty  #new models #new faces  #changing beauty standards  #cult of personality

Monday, July 18, 2016

Cayley King - Future Supermodel and Our Model Crush Monday!

Mid-west American beauty Cayley King is exploding on to the modeling scene and on her way to becoming one of America’s future supermodels.  Two years ago at age 16 her Dad emailed pictures of Cayley to Ford Models Chicago’s website and before she knew it, she was on her way traveling to NYC, Europe, and Asia.

Cayley has walked for Versace where she admitted the high heels were a major challenge, but she is sure to get tons of practice in the coming seasons.  She is quickly racking up credits in the top magazines like V Magazine, Interview, i-D, British Vogue, Bazaar Germany, Vogue Italia, Surf Magazine and Elle Kazakhsta, and has shot campaigns for Sass & Bide, Forever 21 and Carolina Sarria.

Cayley recently broke away from the pack of commercial blonde haired models by shaving part of her hair off, which immediately gave her an amazing editorial look with a touch of androgyny. Going from a fresh-faced teen to a striking editorial model with international appeal has changed the trajectory of her career. Remember her name – I predict an all-American supermodel on the horizon.

Cayley King’s Instagram:

#cayleyking  #futuresupermodels #teenmodels #IMGmodels #onestowatch #americanmodels #newfaces #breakoutmodels #supermodels

Wednesday, May 18, 2016

Study Up! Top models know their industry! #homework

Just like any business, education is the key to becoming more successful. And so it is that an informed model, is a better model. Think smart AND pretty!  It is so easy to do your homework online and research the top players in the business today ... search for the iconic supermodels of the past, and even movies stars that influence the industry.  Often a photographer, editor, designer, or advertising clients will have references that give a creative direction to a project.  

If the agency sends you details about a booking and names the photographer or client, do your homework ahead of time and know who you will be working with!  If it is for a magazine, and the editor’s name appears, look them up too. You need to build a knowledge base that covers the top international magazines and editors, the top fashion photographers past and present, fashion designers, famous models, and movies old and new.  

Hypothetical situation:  you arrive on set to shoot for a major international fashion magazine with a superstar photographer and editor, and the theme of the shoot references the movie “Roman Holiday” staring Audrey Hepburn, and you don’t know who these people are and have never even heard of that movie, then you will be lost on set and not be able to fall into the “story” or bring some imagination to the shoot – talk about a missed opportunity! Your booker will give you as much info ahead of time as they can, and it is up to you to do your homework online and arrive with more than a clue about the project.  And if you haven’t been given any prior info, then by all means ask!  It shows you are interested and invested in working with the team to create the best campaign they are creating.

Check in often with sites like where you can view the latest designer collections. Follow all the top photographers, international editions of fashion magazines, and models on Instagram; Look up these same magazine’s fashion editorials online through Google, and stay on top of the business.

So, if someone says “we are shooting jeans and channeling Kate Moss and Markie Mark in the 90’s Calvin Klein ads, you will know to what they are referring, and be ready to participate in the project! 

Starter Reference list:

Top Photographers:
Patrick Demarchelier, David Sims, Nick Knight, Mario Testino, Inez and Vinoodh, Arthur Elgort, Cass Bird, Ellen Von Unwerth, David Bellemere, and Hans Feuer, to name a few.

Vogue Magazine and its various international editions, Elle, Harper’s Bazaar, Numero, The Face, Porter, Bon, Frenchie, Teen Vogue, Marie Claire, Jalouse, Nylon, W, and the list goes on.

Super models to know: 
Kate Moss, Christy Turlington, Naomi Campbell, Gisele Bundchen, Claudia Schiffer, Natalia Vodianova, Linda Evangelista, Chanel Iman, and so many more.  

Everyone loves a model who arrives and is prepared, and that means having a good understanding of the industry and knowledge of the key players.  If you are passionate about modeling, then do your homework and educate yourself – it will really help your career!

Photo Credits:

Vogue China, February 2015
Model:  Lara Stone (IMG)
Photographer:  Mario Testino (artpartner) internation
Styling:  Tonne Goodman
Hair:  Christiaan        
Makeup: Yadim (artpartner)